SWAG. Whether you know it as "Stuff We All Get," "Souvenirs, Wearables, And Gifts" or promotional products, it's any item imprinted with a logo or message, usually to advertise a business, event, association, team, person or cause. Swag is generally easy to buy. And, it's easy to make mistakes which can be costly in dollars, image, and branding. This book shows marketers how to buy it right using the Promo With Purpose concept.